Petzl HERAbiner Hits 10,000-Unit Mark

FRIDAY, 27 MARCH 2009
Submitted By: Sherwin Mapanoo

CARBONDALE, COLO. - Petzl recently announced that sales of its anodized teal blue Attaché HERAbiner reached the 10,000-unit mark. The manual screw-lock lightweight carabiner that's etched in white with HERA Climb4Life features Petzl's Keylock System that allows for snag free body / gate interface. Introduced in May 2007 as part of the HERA Partner in Action (PIA) program, Petzl donates $1 from each sale to the ovarian cancer non-profit. The HERAbiner retails at $13.95 and can be found at select Petzl dealers. (Visit www.herafoundation.org for details.)

"Sales of the HERAbiner continue to pick up momentum," says John Evans, marketing director for Petzl, who created the HERAbiner program. "The fact that we’ve raised $10,000, one dollar at a time, is testament to the power of community. HERA has always understood that power and has effectively harnessed it in their fight against ovarian cancer."

"For many consumers, given the current economic challenges it may not be possible to write a check to support a good cause," says Lisa Carmichael, interim executive director of the HERA Foundation. "With the Partners in Action program, we're giving them an opportunity to give-back and to raise awareness while they're pursuing their passion."

Petzl has supported the HERA Foundation as a sponsor of the Climb4Life event series since its inception in 2002. In 2007, Petzl USA received the HERA Power of One Award for its support of the organization after the debut of the HERAbiner.

According to the National Cancer Institute (NCI), ovarian cancer occurs in one in 72 women. Currently, there is no reliable method of early detection, such as the mammogram for breast cancer. Funding scientific research is therefore vital in decreasing the number of lives lost. The NCI reports that 67 percent of cases are diagnosed after the cancer has already metastasized, when the five-year survival rate is only 30.6 percent. For more information on the HERA Foundation, please visit www.herafoundation.org.

Source: www.snewsnet.com