Climbing Magazine Delivers 6% Bonus Circulation

FRIDAY, 18 DECEMBER 2009
Submitted By: Sherwin Mapanoo

New York, NY - According to the recently-released Audit Bureau of Circulations (ABC) statement, Climbing Magazine (climbing.com) recorded an average per-issue circulation of 42,343 for the first half of 2009; this delivers 6% bonus circulation over the average circulation stated at the start of the year - equivalent to an additional 23,430 copies.

Climbing's 6% bonus circulation is in contrast to the performance of the number-two magazine in the same category, Rock & Ice. According to Rock & Ice's Statement of Ownership published in its January 2010 issue, the magazine's average circulation per-issue in 2009 was 24,778, 18% short of the circulation commitment made in the magazine’s media kit at the start of the year. Rock & Ice’s shortfall is equivalent to 47,673 less copies in circulation.

Climbing Magazine's average per issue circulation - the only ABC-audited circulation in the category - has exceeded 40,000 copies every year for the last two-years - having grown 19 percent between 2007 and 2009. Over the same period, Rock & Ice magazine-s average circulation has fallen 9% to 24,778.

Source: www.outdoorindustry.org