Madcapz Raising Money HERA Foundation

TUESDAY, 6 APRIL 2010

DENVER, Colo. - The HERA Women's Cancer Foundation (Health, Empowerment, Research, Awareness), a non-profit ovarian cancer organization, announces that Madcapz, a New York-based women's hat company, is donating $3 from each sale of its new HERA cap to the non-profit. Madcapz recently debuted the HERA baseball cap in its spring 2010 collection. The teal hat, which is the latest addition to HERA's Partners in Action (PIA) program, a group of products that donate a percentage of sales to HERA, is 100 percent cotton and features Madcapz's signature female contouring design, an adjustable strap and a ponytail holder for added comfort. The HERA cap retails for $19.99 and includes a HERA Partners in Action hangtag that features facts and symptoms about the disease. It is available immediately at www.madcapz.net.

Together HERA and Madcapz hope to raise awareness of ovarian cancer symptoms and ultimately increase the rate of early diagnosis. According to the American Cancer Society, one in 71 women will be diagnosed with ovarian cancer in her lifetime. With early detection, 93 percent survive, yet currently less than 20 percent of incidents of ovarian cancer are caught while still in the early stages.

"Our hats are designed specifically for women, therefore we feel it's extremely important for us to inform our customers about issues that affect them, such as ovarian cancer, as often as we can," explains Carrie Bell, Madcapz's founder and president. "We are committed to educating women about ovarian cancer, to empowering them to take control of their health, and by working with the HERA Foundation, finding a cure."

"To effectively combat ovarian cancer we need to raise awareness of the disease's signs and symptoms. Until science can provide women with an effective and reliable early detection test, awareness and education are our best defense," explains Danni Lederman, the HERA Foundation’s executive director. "Our partnership with Madcapz allows HERA to reach a very broad audience of women. They are an excellent addition to our Partners in Action program and we look forward to a very successful relationship."