Canadian Rockies Railroad Trip

THURSDAY, 29 JULY 2010

WOOLRICH, Pa. - Woolrich, the Original Outdoor Clothing Company®, will give away a once-in-a-lifetime railroad adventure for two through the Canadian Rockies at the upcoming Outdoor Retailer Summer Market show.

The grand prize adventure for two includes airfare to Vancouver, B.C.; multi-day railway berths on Via Rail to Jasper, Alberta; accommodations at the Fairmont Jasper Park Lodge; and return airfare from Edmonton, Alberta.

The trip will be awarded at the Woolrich Adventures Party on Wednesday, August 4 from 5-6 pm in the Woolrich booth (#19001-20001). All OR attendees are invited to attend. Must be present to win.

“The Woolrich Adventure sweepstakes links the rich travel heritage of Woolrich with one of the most spectacular and historic mountain regions in the world,” said Jerry Rinder, Vice President Sales & Marketing. “And what better backdrop could there be for our active spring 2011 outdoor collection than a multi-day train trip through the Canadian Rockies.”

The ORSM giveaway marks the trade launch of a spring 2011 Woolrich Adventures consumer sweepstakes campaign, in which the brand will partner with Travel Alberta and the Rocky Mountaineer to connect with active outdoor enthusiasts and retailers throughout North America.

Woolrich’s long connection to rail travel dates back to the late 1800's, when Woolrich introduced the conductor’s Railroad Vest and continues today with collections for the active traveler.

For Spring 2011 Woolrich is introducing the women’s Travel Lite and men’s Expedition collections for active travelers. Both collections use fabrics that are quick drying, with UPF protection, and wrinkle resistance for easy care and wardrobe flexibility while exploring the world.

The Ansley dress epitomizes the women’s Travel Lite collection with its seersucker stretch fabric blend. Featuring a faux wrap, the Ansley compliments all figures and can be worn for casual excursions or dressed up for evening engagements. Available in multiple warm weather plaids and in petite sizing. MSRP- $49.00.

The Concourse shirt is the multipurpose utility piece of the men’s Expedition collection. Made with 100% cotton wrinkle resistant poplin and featuring convertible long sleeves, this button down shirt is the perfect traveling companion that is ready to go straight out of the pack, suitcase, or washing machine. MSRP- $49.00; Big and Tall $65.00.

Source: www.outdoorindustry.org