Rock The Block NYE Vegas

TUESDAY, 27 JULY 2010

It’s time to bring the attention of the national media to Las Vegas and the West Coast, branding Vegas as “the best place to spend New Years Eve.”

HindSight Entertainment Group will introduce a new “ball-dropping” tradition celebrated in Las Vegas and viewed around the world at the new state-of-the-art flagship Hard Rock Café Las Vegas located on The Strip. The party will begin one hour after the traditional closing of the Las Vegas Strip. The 3rd floor balcony of the Hard Rock Cafe Las Vegas will transform into the main stage and epicenter of entertainment on The Strip. The 250,000 plus party goers on the boulevard will be entertained for five continuous hours by the nation’s top DJ’S, recording industries’ hottest performers, as well as local and national celebrity hosts.

Spanning over 3 miles by way of mobile “jumbotron” LED video screens, the performances will be broadcast live at strategic viewing points on Las Vegas Boulevard from the world famous “Welcome to Fabulous Las Vegas” sign to the Hard Rock Cafe to the Hard Rock Hotel & Casino and ending at Fashion Show Mall, where Hindsight Entertainment Presents “The Experience Village Plaza”.

“The Experience Village Plaza” will feature a festival style atmosphere with an outdoor stage, vendor tents, food and beverage. Mimicking an outdoor nightclub, party goers at the “Experience Village Plaza” will have a place to party for the night, while gearing up for its own NYE drop and the well renowned fireworks show.

The Experience Village will be the premier outdoor entertainment complex for ringing in New Years Eve. Once inside the village walls, festival goers will experience festival style interactive stations, live entertainment, comfort foods, beverages, satellite bars, a beer garden, private restrooms, heat lamps, plush sitting areas, bottle service, and unobstructed views of Americas Party’s world famous fireworks show. Located on one of the busiest corners in the United States, directly across from the Wynn and Encore Hotel and Casinos, the strip facing plaza sits on 72,000 square feet of prime real estate and is an amazing location for launching new products and building brand awareness.

Live video, celebrity messages and sponsor advertisements will be fed to the overhead screens and to the mobile screen located on property. The evening will end with a special 3D presentation projected on “The Cloud” and coordinated to the music of the spectacular fireworks show.

The final hour before midnight, the Hard Rock Café 3rd Floor Stage will be center stage to the Strip and to viewers around the world as they watch a headlining performance worthy of music’s most prestigious Grammy Award. As the New Year grows closer, the new symbol of the traditional “Ball Dropping” ceremony will be unveiled as HEG introduce a giant customized guitar pick that will slide down the Hard Rock Cafe Las Vegas' 60-foot guitar leading up to the countdown: “5, 4, 3, 2, 1 Happy New Year!” as the world famous America’s Party Las Vegas Strip Fireworks show begins.

By providing the hundreds of thousands of foot traffic on the world famous Las Vegas Boulevard unique entertainment opportunities and interactive viewing screens, Hindsight Entertainment Group intends to create a safe, entertaining and fun New Years Eve event that rivals the fan fare of Times Square.

Numerous sponsorship opportunities and additional categories are available which can be customized for each brand's needs.

Advertising opportunities are also available on the mobile screens,jumbotrons and web presence for up to 30 days prior to New Year's Eve, allowing for exposure to over 2.75 milliion visitors to Las Vegas in December.

In addition, partial proceeds of "ROCK THE BLOCK" will go towards The Torino Foundation. The Torino Foundation was founded by Brett Torino to provide hope and life-changing experiences for the many children in Southern Nevada who are critically ill or who are living in an at-risk environment. We believe that through education, proper nutrition, outdoor activities, art and experiences in nature, people can make a difference in each life they touch. Bringing joy and hope to these children is our privilege and passion.

Each summer, the Torino Ranch is home for summer camps for hundreds of special needs children. At camp they can attend in a medically assisted environment where they can leave their worries behind. Each year, returning campers greet old friends, make new ones and are happy and secure in a caring and kind environment where their medical or life circumstances are shared with others who have the same challenges.

The reward of children shifting their focus from the daily challenges and limitations of a disabling medical condition or situation to the joy of experiencing new adventures and achievements is priceless. Dancing, singing, climbing, swimming, playing ball, canoeing, and creating a tie dyed shirt or a present for Mom, become life-long memories of freedom, happiness, smiles and joy. In 2008, the Torino Foundation and the Nevada Childhood Cancer Foundation opened the Torino Foundation Classroom. The Torino Foundation Classroom’s home is in the pediatric oncology unit at Sunrise Children’s Hospital in Las Vegas, Nevada. The program provides inpatient education services for children receiving long term, hospital-based treatment for life threatening illnesses such as cancer, sickle cell, HIV/AIDS, hemophilia, and immune related diseases. The 340-square-foot education facility is equipped with school supplies, computers, a DVD player, wall screen and state-of-the-art education tools.

For sponsorship, advertising or investment opportunities, please kindly contact for more information:

kimberly (at) heg2020.com HINDSIGHT ENTERTAINMENT GROUP 11700 W. Charleston Blvd #170-120 Las Vegas, NV 89135 Office: 877.795.1567 Web: rocktheblocknye.com

Source: www.prlog.org